Ian Weightman

Media Services

Shropshire Farm and Country Accommodation Going for Gold

Farm and country accommodation providers in one of Britain's most rural shire counties are planning to leap into the 21st century by launching a new App suitable for all iPhones, Blackberry's and Androids.

Around 30 accommodation providers in some of the most remote English countryside have joined the hi-tech scheme, which will enable anyone planning a short break or longer holiday the chance to trawl both the new website, and the App, in order to plan a tour of Shropshire.

The group has named itself 'Shropshire Gold', not only to reflect the quality of accommodation on offer in their farmhouses, B&Bs, guest houses and self catering cottages, but also to align themselves more closely to the anticipated surge of interest in the county's Olympian heritage during the run-up to the 2012 Games. (Much Wenlock, in Shropshire, is recognised as being the 'birthplace' of the modern international Olympic Games).

And so confident are they about their new identity, website and App, that they elected to launch themselves onto the UK's tourism landscape during British Tourism Week, 2011.

Other, nationwide B&B Apps obviously already exist. But Shropshire Gold's is believed to be the first of its kind in the country to focus exclusively on places to stay and places to visit, as well as a selection of itineraries, in one specific destination.

The aim is to help to promote Shropshire as a complete destination for anyone wanting to stay in farm and country accommodation, while also visiting some leading UK attractions, towns and villages. And the App is seen as the perfect tool for anyone wanting to plan a touring shortbreak, or longer holiday, in the county.

The group is now promoting itself via the website www.shropshiregold.co.uk

But the farm and country accommodation providers are also keen to exploit the full potential of all social media channels and have also created a profile on Twitter (@shropsgold), and Facebook (shropshiregold).

The "Shropshire Gold" App can be downloaded from all major App Stores FREE OF CHARGE from the start of British Tourism Week.

All members of Shropshire Gold pride themselves on the tranquillity, service, and quality rural holidays that they can offer to visitors.

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